Hi, I’m Will, a Graphic Designer with over 15 years of experience across print, packaging, marketing and digital design.

My work ranges from product packaging and large-format advertising to catalogue production, website content and animated campaigns. I also have experience in industrial design, creating technical drawings and product display solutions for manufacture.

This portfolio showcases a selection of projects from my time at Industrial Tool and Machinery Sales and Revesby Workers’ Club.

RWC Product Catalogue. Over 370 pages of catalogue layout, product photography and consistent branding.
ITM Product Catalogue. Over 370 pages of catalogue layout, product photography and consistent branding.

At Industrial Tool and Machinery Sales, I designed a diverse range of packaging, including labels, box artwork, and in-store product merchandising displays. Each piece was thoughtfully crafted to align with brand guidelines, ensuring consistency and visual impact.

200mm Bench Grinder with Multitool Combo side box artwork
Multitool Packaging Artwork
ITM Air Packaging Artwork
ITM Air Packaging Artwork
Holemaker Packaging Artwork
Holemaker Packaging Artwork
ITM Industrial Products Packaging Artwork
ITM Industrial Products Packaging Artwork

At Revesby Workers’ Club, I created multiple advertisements each week, ranging from small local newspaper and magazine ads to full-page advertisements in the Sydney Morning Herald. I also designed posters, menus, flyers, vehicle signage, and various other marketing materials to support the club.

At Industrial Tool and Machinery Sales, I regularly produced B2B and B2C advertisements for buyers’ groups to promote to their members.

Signage Artwork
Signage Artwork
Posters and Adverts

A key marketing tool for ITM was its 370+ page full product range catalogue. The printed version was released in 2021, while the current digital version includes new product ranges. I designed the layout and produced approximately one-third of the product photography for this catalogue.

Catalogues
Catalogues
Brochures
Brochures

Revesby Workers’ Club frequently ran large advertising campaigns for several of its departments. These campaigns required multiple design elements, ranging from initial posters to animated videos and large-format printed displays.

Revesby Rewards
Revesby Rewards
Run Rabbit Run
Run Rabbit Run
Supersized Surprise
Supersized Surprise
Parrotbox Welcome Video
Parrotbox Welcome Video

I have contributed to the production of numerous websites, from the design stage to content creation and updates. These websites have been built using various CMS platforms, including Joomla, Drupal, WordPress, and Shopify.

ITM Websites
ITM Websites
RWC Websites
RWC Websites
Websites

I have created numerous B2B and B2C e-news campaigns. For B2C campaigns, I designed email artwork, a downloadable flyer for in-store advertising, and a media pack for adding new products to the business website. All campaigns were produced using Mailchimp.

M7 E-News Campaigns
M7 E-News Campaigns
Holemaker E-News Campaigns
Holemaker E-News Campaigns
ITM E-News Campaigns
ITM E-News Campaigns

At ITM, I designed a vast number of product merchandisers, creating all technical drawings in Rhino before out sourcing them to manufacture.

Holemaker Merchandiser
Holemaker Merchandiser
Drill Doctor Merchandiser
Drill Doctor Merchandiser
Product Display Cabinets
Product Display Cabinets

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