Hi, I’m Will, a Graphic Designer with over 15 years of experience across print, packaging, marketing and digital design.
My work ranges from product packaging and large-format advertising to catalogue production, website content and animated campaigns. I also have experience in industrial design, creating technical drawings and product display solutions for manufacture.
This portfolio showcases a selection of projects from my time at Industrial Tool and Machinery Sales and Revesby Workers’ Club.

At Industrial Tool and Machinery Sales, I designed a diverse range of packaging, including labels, box artwork, and in-store product merchandising displays. Each piece was thoughtfully crafted to align with brand guidelines, ensuring consistency and visual impact.
At Revesby Workers’ Club, I created multiple advertisements each week, ranging from small local newspaper and magazine ads to full-page advertisements in the Sydney Morning Herald. I also designed posters, menus, flyers, vehicle signage, and various other marketing materials to support the club.
At Industrial Tool and Machinery Sales, I regularly produced B2B and B2C advertisements for buyers’ groups to promote to their members.
A key marketing tool for ITM was its 370+ page full product range catalogue. The printed version was released in 2021, while the current digital version includes new product ranges. I designed the layout and produced approximately one-third of the product photography for this catalogue.
Revesby Workers’ Club frequently ran large advertising campaigns for several of its departments. These campaigns required multiple design elements, ranging from initial posters to animated videos and large-format printed displays.
I have contributed to the production of numerous websites, from the design stage to content creation and updates. These websites have been built using various CMS platforms, including Joomla, Drupal, WordPress, and Shopify.
I have created numerous B2B and B2C e-news campaigns. For B2C campaigns, I designed email artwork, a downloadable flyer for in-store advertising, and a media pack for adding new products to the business website. All campaigns were produced using Mailchimp.




















